Logo Power! How a Good One Can Set Your Brand Apart from the Rest

Marketing 101: logos are by far the most effective tool in your promotional arsenal to help you build brand identity in the marketplace.

In short, your logo is who you are as a company and what you’re all about. That’s why good logo design plays a crucial role in customer recognition, loyalty and support. Just think of the Nike “swoosh” as an example! It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to let potential customers know that your business is professional, trustworthy, and provides quality goods or services.

A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media — including print, web and broadcast. A good logo is memorable and makes a great first impression. It should be scalable and effective at any size – whether it’s on something as big as a billboard or as small as a pen. Plus, a good logo makes an impact both in color and in black and white.

It’s all in the details:

Logo design, because of its fundamental importance to your business, should always be created by a professional graphic designer in collaboration with you. Careful attention must be paid to every element in the logo — including colors and shapes used, and type of font. All of these elements help to convey a message about your brand. The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. In short: your logo must deliver the right message about your company to your potential customers.

At EC Creative Media, we know that your brand’s logo set the foundation to so much of your future marketing efforts. Count on us to create a powerful one for you! We are experts in graphic design, digital engagement and social media techniques. By working collaboratively, we can optimize your brand’s visibility in the marketplace, helping to keep your name top-of-mind with your best customers. Find out more by giving us a call today.