Logo Power! How a Good One Can Set Your Brand Apart from the Rest
Marketing 101: logos are by far the most effective tool in your promotional arsenal to help you build brand identity in the marketplace.
In short, your logo is who you are as a company and what you’re all about. That’s why good logo design plays a crucial role in customer recognition, loyalty and support. Just think of the Nike “swoosh” as an example! It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to let potential customers know that your business is professional, trustworthy, and provides quality goods or services.
A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media — including print, web and broadcast. A good logo is memorable and makes a great first impression. It should be scalable and effective at any size – whether it’s on something as big as a billboard or as small as a pen. Plus, a good logo makes an impact both in color and in black and white.
It’s all in the details:
Logo design, because of its fundamental importance to your business, should always be created by a professional graphic designer in collaboration with you. Careful attention must be paid to every element in the logo — including colors and shapes used, and type of font. All of these elements help to convey a message about your brand. The visuals and imagery should be appropriate for your company to avoid any discrepancies or confusion. In short: your logo must deliver the right message about your company to your potential customers.